Dreaming More Than Others Think Is Practical

Hi there again,
We’re back to look at the third line of our quote about striving for excellence.
This line says “dreaming more than others think is practical”
So what has this got to do with the practical task of striving for excellence.
Well for many the response would be, nothing at all.
Dreamers are often disparaged as impractical time wasters. You will have heard the phrase “He’s just a dreamer!” or “You must be dreaming.”
Yet history is paved with stories of men and women who made major discoveries, solved previously intractable problems and achieved greatness in their chosen field based upon their dreams and refusal to settle for anything less.
Look at just a few of the worlds dreamers and the dreams that made them great.

Martin Luther King, civil rights activist spoke on the steps of the Lincoln Memorial on the 28 August 1963. He called for racial equality and an end to racial discrimination. The speech was voted the top American speech of the 20th century in 1999 by a panel of scholars, but its inspirational power came from an improvised ending where King talked about having a dream, and introduced into the psyche of the world the phrase “I have a dream”.
Important to note that this wasn’t just a speech-writer’s tool. King had referred to the dreams that were shaping his actions for many months.
His dream resulted in sweeping changes to the behaviour and attitudes of millions of Americans. 42 years after his death that dream still inspires many across the world to resist institutionalised racism and fight discrimination.

Mother Teresa believed that there were more souls in the world looking for love in their lives than were looking for food.
She dreamed of showing that love through her work among the chronically poor in India. She wrote “Life is a dream, realise it.”
She spent her whole life dreaming of making a difference in the world. She said “I’m a little pencil in the hand of a writing God, who is sending a love letter to the world.”
Whatever your religious beliefs are, history shows she fulfilled her dream.

Albert Einstein Nobel Prize winning scientist produced the famous E=MC2 equation for the Theory of Relativity, which asserts that time travel is possible when energy and mass become interchangeable. Einstein stated that his theory was inspired by a dream where he saw changes to the stars in the sky as he skied faster and faster down a mountainside.
That dream led to a lifetime of research and study to develop his hypothesis.

Mary Shelley The author of Frankenstein, conceived the monster and wrote the book after being entering into an agreement with the Poet Lord Byron, and her husband Percy to write a ghost story.
She dreamed the story after many weeks of effort. The book took three years to write being published when Shelley was 21 years old.
The book was very popular in 1821 and is still published today.
It has spawned over a 100 Frankenstein movies and a whole new and expanding genre in the area of horror/science fiction.

Legendary golfer Jack Nicklaus hit a period of poor form in 1964, adding up to ten shots to his average round of golf.
Then one day he appeared on the golf course once again playing inspirational golf. When asked by reporters what had happened, he explained.
“Wednesday night I had a dream and it was about my golf swing. I was hitting them pretty good in the dream and all at once I realized I wasn’t holding the club the way I’ve actually been holding it lately.
I’ve been having trouble collapsing my right arm taking the club head away from the ball, but I was doing it perfectly in my sleep.
So when I came to the course yesterday morning I tried it the way I did in my dream and it worked. I shot a sixty-eight yesterday and a sixty-five today.”
Nicklaus maintained the same swing for the rest of his American Tour career and into the Senior events he now plays.

Finally lets look at Madam CJ Walker, an African American born to freshly emancipated slaves in 1867. Her life was a series of “hard knocks” from being orphaned at 6 and widowed at 20.
She took in washing so she could survive after her husbands death, and raised her daughter to adulthood.
She thought that life was dealing her another blow in 1905, when she suffered a scalp infection which caused her hair to start falling out. She tried everything available with no success and began to pray for some relief.
She says “He answered my prayer, for one night I had a dream, and in that dream a big black man appeared to me and told me what to mix up in my hair.
Some of the remedy was grown in Africa, but I sent for it, mixed it, put it on my scalp, and in a few weeks my hair was coming in faster than it had ever fallen out.
I tried it on my friends; it helped them.
I made up my mind to begin to sell it.”
She did this initially from door to door, then by employing other women to go door to door.
By 1913 she was employing over 2000 “Walker Agents” and had become a millionaire several times over.

These are six of many dreamers I could have written about, all of whom had a common attribute other than their dream. They each acted on the dream they had. They were prepared to follow there dreams through the indifference and sometimes animosity of others. That is dreaming more than others think is practical.
There is a lot of talk today about set and forget marketing, automatic list building, effortless path’s to achieving your goals.
Don’t get me wrong, I’m not against efficiency and using technology, but to fulfill your dreams will take blood sweat and sometimes even tears.
Looking at the achievements of these dreamers I think it may be well worthwhile.

Posted in Exellence | Leave a comment

Risking More Than Others Think Is Safe

In our last post we started to look at ways we could strive for excellence in our lives, using the following quote as our foundation statement:

“Excellence is the result of:

caring more than others think is wise;

risking more than others think is safe;

dreaming more than others think is practical;

and expecting more than others think is possible.”

The second part of the quote is “risking more than others think is safe”

This has so many applications in our personal and business lives.

Let’s start with the personal.

What immediately comes to mind is a trip that Charles and I took to Apo Island, in the Philippines where we live. We had arranged to meet up with some “Facebook friends”  David and Malen, David comes from the United States and his then fiancée, now wife, Malen, is originally from Iloilo an island in the Visaya group. They were spending a few days in a place called Dumaguete on Negros Island, the island next door to Panay Island where Iloilo is situated.

Charles and I traveled down the southern half of Cebu Island in our vehicle and caught the RORO ferry to Dumaguete and booked into a hotel the evening before we were to meet for lunch at Shakeys.

risking more-apo island

During that meal we all seemed to click and there was talk of a visit to Apo Island, a Marine Reserve off the coast of Dumaguete.  All agreed, including Charles, that this was a great idea, without giving the details much thought. In fact the whole idea was brushed to the back of my mind as we went to visit another mutual friend, Robert, who has a home in Dumaguete. After several hours David and Malen indicated that they were going back to their accommodation and said their goodbyes to our hosts and to us.

It was at this point that Charles recalled and mentioned to David our tentative plans for the next day and it was agreed that Malen and I would firm up the arrangements by text messaging. We all went our separate ways and that evening I made the arrangements for the trip with Malen.

The next day we were up bright and early and heading for David and Malen’s hotel and then onto the boat terminal. Boats to Apo island usually do not go from Dumaguete. They leave from Malatapay, a small village near Dauin – about an hour from Dumaguete.

risking more-Malatapay 1

It was here that I started to wake up to the fact that this was going to be a challenging day for Charles. After threading our vehicle through crowds of locals and visitors attending a beach market, and finding a parking space, I saw that the boats that plied this route were small bangka, with roofs!!. Charles told me later he could not believe what he was seeing. That he had expected a passenger ferry like the small ones that ply Sydney Harbour, these were like wide canoes with outriggers.

risking more-the beach where we caught our bangka heading for apo

The boats are boarded by wading into the sea and clambering over the side. Now Charles is a big guy, even by Western standards. He has a degenerative spinal disease and arthritis in his hips and both knees. He looked at the boats and at me and said “now is the time to fly the white flag of surrender to reality”. He offered to wait in the car while we did the trip. I said I was not going anywhere without him, and that David and Malen could go and enjoy their day and we would wait for them to return. After a pause Charles took a deep breath and went down to the shore, where he purchased our tickets, and then with a lot of exertion and some help from the crew, weakened by laughter, he boarded the Bangka and we headed for Apo.

risking more-Heading For Apo Island

That’s the boat with Apo Island on the horizon

Charles is a people person and overcomes language barriers and gets people laughing at him, themselves and the situation. So on arrival when the disembarking problem presented itself, he just handed me his camera, slid over the side of the boat into the water and walked the few steps to dry land, muttering something about having returned.

Apo island the boat we came on2
The boat in the upper right of this photo is the one we came to Apo Island on.

We spent five amazing hours hours on the island, which has spectacular scuba and snorkeling areas. Boarding the Bangka to go home was achieved with only minor difficulty as the boat was further up the beach and they let Charles get on before they pushed the Bangka into deeper water.

Part of the cost of passage was a trip round the island and before heading home we navigated past hoards of dive boats, being careful to avoid the bobbing black heads of the wetsuit attired scuba divers.

As we rounded the northern end of Apo Island the winds increased and increased again as we went round the back of the island. The boat was pitching and rolling in what to me were huge waves and as we finally turned east to head back to Negros Island the occasional wave would break over the boat from the starboard side drenching the occupants on that side. As the bangka headed into the open sea between Apo and Negros the wind started to howl and the waves got bigger and so to did the frequency and coverage of these drenching’s. Amidst a lot of laughing everybody gave up trying to remain dry. and just joined in the fun of being in the middle of natures rumbling.

When we arrived back at the terminal the others thought the adventure was over, but Charles managed one final fling in the spotlight. As he was getting off the Bangka, the prow broke off, Charles was unceremoniously dumped in the sea, where he was quickly joined by laughing crew members again ensuring his safety. The captain looked at the damage and indicated that it was fixable and the boat wouldn’t sink and we headed back to our vehicle a change of clothes and dinner by a huge pool at a local resort before returning to our hotel.

So what has this all got to do with “risking more than others think is wise”. As well as the onlookers, our friends and Charles, I was among those who wandered if we had forced him to bite off more than he could chew. But for Charles the results were so much more than he expected from a day out. In those shared experiences were forged friendships that will last for a lifetime and we were left with unforgettable memories of a magic place and a magic day, made more poignant because Charles’ degenerative disease has now largely confined him to a wheelchair.

And In The Business Realm.

As we look at the internet marketing landscape, lets remind ourselves of the quote we are examining.

“Risking more than others think is safe”

In these times of instant everything we see this attitude reflected in the the fact that there are to many marketers out there, who want instant wealth with little effort and try to sell their products as a means for others to achieve success without effort. Unfortunately the only people getting a return in these situations are the product creator and the sellers they utilise.
Unfortunately there are no magic or new formula for success in marketing. Those selling that idea are really using smoke and mirrors to re-package a method or make a change of emphasis look like a new concept.
Take a minute and look at the latest offering in your inbox and judge it by the following four product commitment factors that will give you a guide about which products, developers and sellers you should commit your cash to.

Does the product have a clearly stated and strong product warranty?
risking more-mountain_biking_-_cartoon
Because very few products have an explicitly stated warranty, we have described one below.
Product Warranty. A warranty is a statement verifying that at the time of production and sale the product was:

  • Fit for the use claimed for it.
  • That use of the product as recommended would not bring you into conflict with the law of the land.
  • If the product is platform/s dependent that its use will not be in contravention of the terms of service of that platform/s if used in the prescribed way.

If the warranty is not met the seller is liable to bring it up to those standards. This ensures that the buyer, your customer either directly, as in you created it, or own some form of PLR on it; or indirectly as in you are an affiliate for the product, can expect a product that technically performs as stated and is legal.
Some of the ways a warranty may work are:

  • When a bug is discovered in software and a revision is provided.
  • A second edition of an information product is provided, correcting errors in the first.
  • A service doesn’t work with a particular mobile browser, the script is rewritten to include the specifications for that andSome of the things it can prevent or at least reduce is situations that developed when software was developed to “scrape” information from Facebook
    Fulfilling a warranty doesn’t involve return of money, just ensuring usefulness and safety.
    Unfortunately failures of products that should be dealt with by bringing them up to standard are often dealt with by way of a refund, which doesn’t actually help the person who invested in the product. While they may have retrieved their cash, more importantly they have lost a solution and wasted a great deal of time both in the initial search and install, as well as the subsequent search for an alternative. This does your current and future products and particularly your brand no favour. People purchased from or through you to deal with a pain point in their lives and you just increased rather than reduced it.

    risking more-money_back_guarantee_big
    The Guarantee is about customer satisfaction and because of that it is a whole lot more subjective than a Warranty.
    Over the 20 years Charles has been internet marketing, he says the landscape has changed markedly, and largely for the better, although serious deficits still exist.

    We believe that a guarantee has two streams, that contribute to its efficacy:

    • The Terms Guarantees used to be relatively rare in the early days of internet marketing and where they existed the terms were return within periods that ranged from 7 – 15 days. Today there are still some marketers who offer no guarantee with their product, but the standard time-span is now thirty days with increasing numbers of marketers choosing to guarantee your purchase for 60 days.
    • The Conditions Under what circumstances would a refund be expedited. In today’s climate, unconditional is the most touted in sales-pages, but as with anything it is always wise to look at the small print to see if you have to remove the program from computer, or if you will be blacklisted from future purchases, or your behaviour just noted, some tactics that can be slipped into those unconditional guarantees to discourage you from asking for a refund.

    So although there have been improvements over time, there are major areas where we believe that
    the customer is not getting service that is conducive to developing a long term business relationship.

    • No paid product should be without a guarantee. Saying that the price is to low to offer one, is a cop out. Many marketers in this category believe that purchasers will get the product and once it is downloaded ask for a refund and still use the product.
      We did some research and found that even the worst products have only a 20% refund rate and for good products some sellers are operating on 1%. So a no guarantee policy talks more about the integrity of the marketer, and the quality of the product, rather than any administrative difficulties.
    • If you have created a great product at whatever price point, then we know that return rates are ridiculously low, but did you also know that the longer the term of the guarantee the less returns you will have. This is because people have longer to utilise the product fully. So we support all our product creators to have at least a 30 day guarantee, preferably 60 days. All returns on those products are going to cost you is a fee of 30c US (at the time of writing), all other fees charged are credited back to your account. Going beyond that time-frame can present some difficulties as Paypal will not refund their charges after 60 days, but if your return is 1 or 2% then it is still worthwhile considering longer guarantee terms.
    • For our money the only condition we see as worthwhile is unconditional, any other conditions all seem to us to be excuses to punish your customer for asking for their money back. However it is a two edged sword as we mentioned earlier and using money back guarantees to cover known or discovered deficits in a product is bad for an industry already having severe credibility problems. We believe that if you choose to take a position of giving the best guarantee you possibly can, you will be rewarded with more sales and a list of clients who trust you and will come back for more.
      What about the fraudster’s? It appears that if the product is good they are few and far between, and as for the others, you know what they say, “what goes around comes around.”

    The figures we quote above, are the result of our own testing, and the trends are verified by the findings of others, while these results are indicative over a spread of niches and price points, it is always best to do your own testing to verify that your product and your audience see things the same way as ours.

  • Product Development. Is a commitment to consider developing a product over time, widening both capability and effectiveness. It is different from fixing bugs or inaccuracies that are covered by a warranty. It is also a very strong business model that can generate regular income by selling improved versions of a product to consumers already committed to that product.

    Usually product creators offer their warranty updates as .1, .2 etc of a particular version, free of charge. While a change from v1.x to v2.0 is considered a developmental increment and consumers see these as major iterations and expect to pay for them. Pricing for developmental increments varies from publisher to publisher with most charging a “new” price similar to that charged for the original product, to new purchasers and an upgrade price to customers who purchased the previous version.

    As much as we might not like Microsoft, Google, Apple or Abobe, a major portion of their success is due to a commitment to product development. The Windows OS and programs such as Dreamweaver and Photoshop are examples of software in long term development. While Microsoft, Webster, Collier World Book and Britainica supported the long term development of information products, like Encarta (1993 – 2009), World Book Encyclopedia (1995 – Current) and Britannica which has been available as The Compton Multi-Media Encyclopedia on CD Rom since 1989 and as Britainnica since 1994.

    Product development is not the blanket policy of committing to 10 years of development on day 1 of project planning but involves an intricate process of considering:

    • Potential for future development, this will largely determine if a v2.0 is even likely.
    • The products actual and potential penetration into the target market. How the product sells on release, and then again after some targeted advertising applied when initial sales slow, is useful information that a development team takes into account.
    • Whether as bugs or inaccuracies are fixed and as reviewers report better performance, are sales increasing and to what degree.
    • What are the trends in the market going forward and what do those trends mean for the future of the product.
    • What are the actual and potential costs of going from vx.x to version vy.0.
    • What are the opportunity costs of going to the next version and can they be ameliorated.

    For example Microsoft developed some impressive reference products in the early 1990’s, such as Music Central, Cinemania, and Dinosaurs. Part of the “Home Series”.
    Some of the products were supported only for one year, but the content was then integrated into their flagship reference Encarta, others were published over a number of years, but once again as Encarta developed into the “go to” reference on CD and online they too were integrated.
    However some more specialised products like AutoMap and Encarta itself were published annually as stand alone products annually for 20 and 17 years respectively before being discontinued.
    Now whether the product got to v2.0 or not isn’t really the point, what is, is that development was considered and although in many cases a v2.0 was rejected, the consumer benefited by the integration into the Encarta productn which was a better deal for them.

    You may be saying to yourself that these companies are the big fish, is it viable for a smaller company to invest in product development?
    The model described above is known as
    Screen Shot 08-15-15 at 04.19 PM

    All the factors mentioned above are prioritised and then the facts, trends and hunches are used to make decisions about each factor. If the information about a factor, say sales is good with heavy and continuing sales the gate to the next factor is opened, if those figures are only moderately good the gate may be open only to confirm similar trends in other factors, and if marginal may stop the process of development there and then. Now the factors and there importance will will vary from product creator to product creator and even from product to product.

    We believe that such a model that can be utilised by individuals, partnerships and companies of all sizes with huge benefits in relationship to the minimal costs of implementation.

    Embracing product development tells potential customers:

    • We are here for the long term.
    • We will consider the long term viability of all products
    • We are prepared to back that that consideration with resources.

    All three customer safeguards and their implementation that we have discussed, both individually and together do involve elements of risk to us as product creators and retailers, but a scan of respected and successful internet marketers will show you that they all utilise these practices considering the risks to be outweighed by the return in their integrity ratings and customer allegiance.

  • The Disclaimer.When we are promoting a service or product we make claims as to its value or effectiveness in meeting an identified need. We say it is the best of the offering available because of factors a, b, and c. We invite people to view videos, read copy and listen to testimonials that confirm our claims. We present a picture that says that without this product they will continue to experience those pain points, that brought them to this point.
    This would appear to be a straight forward process, a transaction between someone who has something and another person wanting that thing, and if we have built our sales letter on our or others verifiable experience and results, why would we need to disclaim anything?
    In our experience there can only be two reasons for a disclaimer:

      1. The US FTC Reason.In recent years the US Fair Trade Commission has required disclaimers on all products, if you want to sell legally in the US. A fairly common example of the kinds of disclaimer this has produced is reproduced below.
      The author has made every attempt to be as accurate and complete as possible in the creation of this product, however he/she does not warrant or represent at any time that the contents within are accurate or that the code will work, due to the rapidly changing nature of the Internet. The author, assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations other published materials are unintentional and used solely for educational purposes only.
      This information is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field. No representation is made or implied that the reader will do as well from using the suggested techniques, strategies, methods, systems, or ideas; rather it is presented for news value only.
      The author does not assume any responsibility or liability whatsoever for what you choose to do with this information. Use your own judgment. Consult appropriate professionals before starting a business. Any perceived remark, comment or use of organizations, people mentioned and any resemblance to characters living, dead or otherwise, real or fictitious does not mean that they support this content in any way.
      There are no guarantees of income made, traffic delivered or other promises of any kind. Readers are cautioned to rely on their own judgment about their individual circumstances to act accordingly. By reading any document, the reader agrees that under no circumstances is the author responsible for any losses, direct or indirect, that are incurred as a result of use of the information contained within this document, including – but not limited to errors, omissions, or inaccuracies.

      risking more-what-does-that-even-mean-spiderman-jjJvhK

      However if you go to the FTC site the need for a disclaimer is very qualified.
      “If a disclaimer is needed to prevent an online ad claim from being deceptive or unfair, it must be clear and conspicuous.”
      So the FTC requires a disclaimer only to prevent an ad from being deceptive or unfair.

      So What’s Going On?
      Lets look at the disclaimer paragraph by paragraph.
      The author has made every attempt to be as accurate and complete as possible in the creation of this product however he/she does not warrant or represent at any time that the contents within are accurate or that the code will work, due to the rapidly changing nature of the Internet. The author assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations other published materials are unintentional and used solely for educational purposes only.
      The only way this could be applied under the FTC requirement, is if no warranty of fitness for purpose has been provided and as we have stated selling your products without warranty is very poor practice.

      The author does not assume any responsibility or liability whatsoever for what you choose to do with this information. Use your own judgment. Consult appropriate professionals before starting a business.

      This is also something that should be dealt with in a warranty as it concerns fitness for use.

      Any perceived remark, comment or use of organizations, people mentioned and any resemblance to characters living, dead or otherwise, real or fictitious does not mean that they support this content in any way.

      This is really nonsensical way of not implying endorsement. It could easily be put in the main body of your instructions as follows:
      All trademarks and brands remain property of their respective holders, and are used only to directly describe the products being provided. Their use in no way indicates any relationship between “your company” and the holders of said trademarks or brands.

      There are no guarantees of income made, traffic delivered or other promises of any kind. Readers are cautioned to rely on their own judgment about their individual circumstances to act accordingly. By reading any document, the reader agrees that under no circumstances is the author responsible for any losses, direct or indirect, that are incurred as a result of use of the information contained within this document, including – but not limited to errors, omissions, or inaccuracies.

      In our view the need for this could be removed if marketers stopped making claims about possible income and talked realistically about achievable income and the environment required to do this. Exaggerated claims feed into the desperation of some people to quit their jobs or just survive financially. Such cynical methods used to part people from their money needs to be regulated externally rather than by individuals and companies.

      When we place a disclaimer statement like the one above in the preface of an eBook, which is a part rarely read, in the terms and conditions of an app or other software product, it flies in the face of marketing based on building relationships.

      We have challenged use of copy that requires such a disclaimer with a number of marketers and their response was:

      • If they don’t use the best possible figures ever attained, then their product gets lost in the noise.
      • That their legal advisors often try to make them immune from all risk, by covering every conceivable situation.
      • We disagree it just seems to us that we are starting our relationship with new subscribers on the wrong foot.

        Much better the other reason for using a disclaimer statement

      • 2. To Clarify What the Product Or Service Cannot Do. To make a statement about what are unrealistic expectations on the part of the buyer.
        We believe this is the only legitimate use of a disclaimer, if you intend to market with integrity.
        With this is mind a reasonable disclaimer could look like this:

        • Remember, you purchased this product service to begin with, so you could benefit from the expertise of those who have had some success. We have and can verify the claims made for ourselves and others we have highlighted as users of this product.
        • Claims made with regard to income potential when promoting this product are conservative, but realistic. We can say with confidence that if you consistently follow the steps we have laid out for you to the letter, its called replication, that the product will perform as promised. Probably not enough to make you a millionaire this year or next but enough to start establishing yourself as an internet marketer.
        • We can also say with confidence that the product will not assist your internet marketing goals if:
          • It remains unopened unread or uninstalled.
          • You fail to implement the processes as outlined in the instructions.
          • You fail to do this as frequently as outlined in the instructions.
        • Using this product outsides of those uses prescribed in the instructions, may be innovative, but may also be illegal you bear the risk for any such uses.

        In our marketing we will always endeavor to only promote products that offer the best possible safeguards to purchasers, as the Internet marketplace continues to mature we would expect these to strengthen.
        Products that we create will always have these four safeguards clearly spelled out.

        Well that’s all for now.

        We will be back to discuss the third part of our Quote in a few days
        Cathy & Mike

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Caring More Than Others Think Is Wise

HI there,
In a world where caring more could be considered a weakness, we are going to explore the concept as one of four contained in this anonymous quote.

“Excellence is the result of:

caring more than others think is wise;

risking more than others think is safe;

dreaming more than others think is practical;

and expecting more than others think is possible.”

Over the next four posts we are going to examine each concept in depth.

Let’s start at the first element of that quote and see if we can find some practical applications, a way of giving “wheels” or “wings” to a string of words that have grabbed our attention and reflect our dreams and aspirations.

Charles and I aspire to excel as marketers and we believe this quote tells us how we can attain that aspiration.


Why Bother?

Because if we don’t try apply the words that create our dreams, we are wasting the experience of others. People who have stopped in their journey, to share the process of their progress, to look back and say this is the path I came by, and map it for those who come behind.

caring more

Because if we don’t apply the words that inspire us we waste the the light on the road that their insight can provide;  we fall in the same holes their messages told us how to avoid; and we waste our time and resources re-inventing wheels freely shared by others to make our journey more productive and safer than theirs.

light on the path

So,  the proposition is excellence is achieved by:

Caring more than others think wise.

I can best illustrate the results of caring more or caring less by relating some recent experiences.

Case study One

Charles had to try and retrieve all his JVZoo product purchases after a double hard drive crash wiped out his backup.

JVZoo is really excellent and he was able to retrieve over thirty purchases leaving just two, where the sellers seemed to have vanished of the face of the earth. One seller Charles could find absolutely no trace off and figured maybe that person may have gone out of business.

The second was looking pretty much the same, when he came across a reference on Google to the seller being in a JV partnership with another marketer.  Charles thought he would send that marketer an email and ask if he knew the whereabouts of his seller.

A day later Charles received a reply in which this guy said, he didn’t know where the seller was, had only that one JV contact with him. Then came the surprise! This person said. “I have a similar product and would be very happy to give you a copy of it.” Charles took him up on the offer and the product actually was superior to his original purchase. Charles joined his mailing list and has subsequently purchased several products.

Case Study Two

This experience was related to us by another friend who uses safelists and traffic exchanges for his marketing. He belonged to this particular safe-list, as a free member, for nearly two years, religiously opening emails every day and building up advertising credits for a product he was developing. Ten months ago he tried to access his account and was told he was not on the database for any of the email addresses he had ever used. He contacted the support desk, and they verified that he was not on their database and had never been, as there was no deletion of the account for any of his email addresses. This despite the fact that he was receiving emails from them every day. They were very concerned and asked which level of membership he had held, when he said a free membership they suggested he start a new account. Our friend asked about the credits he had been building up around 200 per day for two years, which is a lot more than my fingers and toes.  No response has been received to date.

Which business do you think was striving for excellence, and caring more than others think is wise.

It’s All About Us. Or At Least This Bit Is

We try to operate in “caring” more mode as one the cornerstones of our business model. Tell us how you think we do.

Cathy and I are marketers, we make make our living by:

  • Selling digital products on commission for others.
  • Selling products we have developed ourselves.
  • By caring more.

internet marketing

We provide excellent services, products and content to anyone who trusts us with their business.We only recommend products and services that will help you in establishing , growing and maintaining your business. We will not just drag you into the next feeding frenzy, fueled by hype rather than value. In fact you may find many of our recommendations are made after the hype has died down and we can assess things like ongoing support and development.

quality control

We build relationships with people who stop by our websites, both visitors and those who subscribe to our list. Of course we want to sell to you, but that might not be today, next week or next month, and in the meantime we aim to provide you with assistance, encouragement and lots of insight.

We don’t believe that anyone is a tire kicker, just people waiting for the right product and or the wherewithal to purchase it. In our books you are all prospective customers.

If you do buy, then for us that is only a stage in the process of ensuring your success. Having a killer product is only part of the equation. The average marketer will need:

  • Translation skills from “geeklish” to English. The world of Internet marketing has a constantly growing and changing language of it’s own. Developed initially to enable faster and more succinct communication between computer nerds, it can stand as a real barrier, when used with people who have no background in computers or marketing. Ask yourself:
    • What does marketing in the cloud mean?
    • What is the difference between a “blog” and a “sales page”?
    • What is inbound marketing?
  • Help setting up the product in their marketing environment. The only reason we tolerate the so called “bugs” in software is that everyone has a slightly different computer setup. Even if two people buy the same computer with the same core programs, by the time they have had that computer customised or customised it them selves it is likely to be a completely unique machine. It is not surprising that occasionally there are conflicts between components or software.
  • Help with integrating ancillary products. After you have successfully setup your products, it might become obvious that you need another product to take full advantage of your purchase. Do you need a full blown branded product, like Photoshop, or can you use an open source product like Gimp, or a cut down product like Pixlr
  • Help developing ancillary processes. Setting up auto responders, segmenting lists, writing copy or email series beyond those first five or seven that some products provide. It’s like sellers forget you purchased this product to use for a long time. Not just the first 30 or 60 days.
  • To deal with the “fear of failure or “fear of success”. These two are the most common of those things that get into our head and cause us to use defence mechanisms like freeze or flight. If you don’t try at least you can’t fail, again, can’t be ridiculed or slighted in some other way. Recognising these responses can help you help you explore valid alternatives, which as they unfold give the lie to their real power
  • Help with other internal “inhibitors”. Issues like using “big picture thinking” as an excuse for not thinking about details or using the generation of minutiae to avoid taking the next step. Or maybe you suffer from fluctuating motivation or its fraternal twin procrastination. There are many things that can be barriers to your success, but fortunately there are just as many solutions, that can move you around or even through those barriers.

We promise we will do all within our power to support you in achieving your dreams, both before and after any sale. In fact if we sold it or we didn’t we will try to assist.


Let us know what you think about this post and we will continue our exploration of excellence soon

Cathy and Charles

Here is your contact for Cathy or and if you want to talk to Charles

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It’s All About New Endings?

new endings

New Endings A Sculpture By Diane Solomon Kempler Commissioned for the 1996 Atlanta Olympic Games. It is situated in the Freedom Park Conservancy the largest Park in Atlanta

New Endings

Someone once said that though no one can go back and make a brand new start –anyone can start right now and make a new ending.

So that is our aim with this blog, to encourage anyone out there who is static, directionless, or without focus to take whatever steps are needed to make a new ending.

We can envisage truck loads of New Endings once people realise how possible they are.

You Can Do It In Your Personal Life


Rejuvenate that relationship that has atrophied; recommit or  renew those promises made, change that slide into oblivion into a canyoning experience that will make you a beacon of hope for your friends.

If you can’t see that things will ever change, then it may be time to walk away, start afresh.

Learn to enjoy your own company, to enjoy solitude and silence, (not necessarily the same thing), before you even consider another partner.

Been neglecting your friends?

Have you been meaning to say something to someone who lifts your spirits, or makes a difference in your day?

Do you have a bucket list, if not start one and set out to do some of those things that you put on it. Learn a language, explore underwater caves, come to the Philippines, kiss the Blarney Stone or read a book a week.

Don’t hold back, we have no guarantee of tomorrow, nor do those we need to talk to.

You Can Do It In Your Work Life


career new endings

You are never too old for a career change, in fact as you mature you may find yourself more suited to some interesting occupations.
Teaching in A Trade School.
Real Estate
Financial Consultant. I am much more comfortable with older people in this area.
Driving Instructor
Working For A Charity

Charles says:

One of my deepest regrets is that I spent the last 5 years pre-retirement working for a boss who was a bully, because I believed I was to old to to change the job I had done all my life. Once I finally retired and looked around I found that the skills I had were being widely sought by many small and medium size businesses where those soft skills with people were considered more valuable than knowing how to read an Excel spreadsheet or make a PowerPoint slideshow.

You are probably a lot younger now than I was then and you may be sitting on a goldmine of undervalued or unrecognised skills, that could enable you to make that career change successfully.

Theory Or Practice

Theory is the coat-hanger on which we hang the actions which allow a consistent and safe process to occur.

It is great as long as it doesn’t lead to paralysis by analysis.

new endings paralysis by analysis

So our focus will not be theory although we will have the theoretical and research findings to back up our claims, where they are available.

It will be on action, it will be sharing some things we have done that you might benefit from.

Our journey we will share with you, warts and all, so that you can see that the unknown can be navigated successfully.

Will you join us?

Cathy & Mike

Posted in A New Ending, Introduction, New Beginnings | Tagged , , , | Leave a comment